From an OE 40oz to a vintage blend, booze, is booze, is booze.

OVER DRINKING OR EARTING? ITS NOT YOUR FAULT!
A couple weeks ago I asked what people loved about drinking alcohol. The answers varied from euphoria, to I simply like the taste. 
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Here's the good news for those who want nothing more than to NOT desire alcohol: Every reason you have for desiring alcohol, all comes from the same cause. 
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Desiering alcohol, in ANY way, regardless of the reason, is a learned behavior. You DO NOT just like the taste of it.
You LEARNED to like the taste because of the concentrated reward process of dopamine hit that floods your brain.
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This ALL happens on a subconscious level, it's not your fault.
One drink or 20, your brain is seeking the response, there is no way around this as FACT. 
It is a simple cognitive, conditioned behavior/reward model. 
This is how we have survived until now. 
We got a small reward when we did something that didn't kill us.
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There's also no shame in knowing this truth, BUT alcohol is so prevalent in our lives, and so CONCENTRATED that it is consumed to our detriment and THIS reward is killing us or for many of my clients, our spirit. 
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Rather than solve for urges or cravings with willpower, I help my clients live into a better version of their lives, where booze is irrelenvant. They use INSPIRATION of what's possible on the other side. The desire, the taste, and ALL of the things associated with it, no longer matter. They could care less.
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Sure urges will come, the mind will tell you It's just the taste, or It's not as much fun. But life isn't always FUN. 
We need to learn how to be board, day dream and most importantly WE NEED TO LEARN HOW TO EXPERIENCE ALL EMOTIONS. ( this is all the same for food too, BTW)
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Here's the ringger:
We don't realize until the booze is gone, how much we are solving for problems/negative emotion. Because we were always consuming and feeling that good feel. That is where I come in.  🥰 I help you work through every BELIFE you have created that you think is the reason life won't be the same without booze. ANYTHING LERNED, CAN BE UNLEARNED!!! HOORAY!
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I teach my clients that their capacity to experience human emotion is the KEY to becoming the best version of your empowered self. and then one day, like magic, a switch flips and your nightly desire is just simply gone. It's an amazing process of self discovery. 
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I think it's important for people to know this science because some people feel like crap for binge drinking or sit our their high horse because the can "control themselves". But the process is the same regardless and the more you drink, the more your brain wants that reward. Even when it's hidden in an a false belief. From an OE 40oz to a vintage blend, booze, is booze, is booze.